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Right in the Middle: Our Experience Report from the Geneva Motor Show 2024

The long-awaited comeback of this year's Geneva Motor Show was a highly anticipated event for automotive enthusiasts. After a five-year hiatus, the exhibition reopened its doors to showcase the latest developments and innovations in the automotive industry. As part of the Supercar Sharing team, we had the pleasure of attending live on the opening day (Tuesday, February 27) of the Geneva Motor Show to experience the highlights of the event.

Impressively, there was a multitude of historic vehicles on display, including the Classics Gallery and the legendary Lancia Martini Racing Champions collection, which were personal contributions from vehicle collectors. Additionally, the presence of the Supercars in the Adrenalin Zone Hall 2 by Klausen Cars significantly enhanced the overall atmosphere of the show and welcomed us right at the entrance to the hall. It is therefore not surprising that we spent most of our time in Hall 2, admiring the fascinating exhibits and engaging in conversations with like-minded individuals from the industry.

Although the absence of some major brands was noticeable, the 100th edition of the show still offered an interesting mix of classic cars, sports cars, and start-up presentations. For us, it was an opportunity to experience the most impressive innovations and novelties firsthand.

Our selected vehicle highlights:

Among the vehicle highlights were the Pagani Huayra with the Tempesta Kit, the McLaren Speedtail with Chassis #001, the Rolls-Royce Type 41 Coupé, and the McLaren P1 GTR from 2015. Particularly fascinating was also the Aston Martin Valkyrie with Chassis #001, along with the Kimera EVO 038 and the Lamborghini V12 Vision GT, of which we sincerely hoped would go into production!

TOTEM Automobil - The 600 PS Manual Power Machine in Classic Design

A surprising highlight was also the TOTEM Automobili GT Super, which attracted attention with its unique approach. Instead of initially presenting an internal combustion version and then developing an electric variant, TOTEM Automobili reversed the order. With the manual transmission Totem GT Super (pictured below), they offered a modern interpretation of classic Alfa Romeo coupes, which provided both combustion and electric propulsion options.

Totem GT Super | 600 HP | 0 - 100 km/h in 3,2 sec
Totem GT Super | 600 HP | 0 - 100 km/h in 3,2 sec | V6 Twinturbo


The atmosphere at the Geneva Motor Show this year was welcoming and pleasant, even though it was held in a smaller setting. The manageable spaces created a private atmosphere that allowed for more intense interactions and conversations with exhibitors.

It almost felt like an exclusive private club for vehicle and technology enthusiasts, where one could exchange ideas in a relaxed and informal environment.

Overall, the Geneva Motor Show 2024 was a successful event that celebrated the fascination for automobiles and technology in Switzerland, despite the absence of some manufacturers and tuners, as well as changes in the industry.